To Be Fair, The Movement Is Bigger Than Us…

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The ERG Movement Isn't The Average ERG Program Development Company...

Our Values

Value Made Simple

They say you don’t really know something until you can explain it in the simplest manner.  We challenge ourselves to provide max value with minimum confusion.

Real Numbers

Can we be honest? Historically, data hasn’t been done well in the ERG space. We’re committed to using data - REAL data - not just taking things for face value.

Operating with integrity

We want ERG Leaders and PMs to know that we have your best interests at heart at all times and we have the integrity to stand on that..

Always Authentic

We demonstrate the authenticity that ERGs seek the bring to their organization. After all, it takes someone to dance first.

Shatter the Status Quo

Doing things because “that’s how it’s always been” is not our style, so if you’re looking to not change (in perspective AND in action) then we may not be for you.

Walk The Walk

What do you call an ERG Professional who can't build a community build? Honestly, we don’t know either. ERGs are - first and foremost - communities and we aim to demonstrate this in our community.

Love People

We are not pro a particular race, culture, gender, country, etc. We’re pro-people. We believe everyone should be respected in the workplace and should feel comfortable bringing their full selves in every space.

Always Authentic

We believe that everyone should feel empowered to show up as their full selves in every space and make it our aim to exemplify it ourselves first. We don’t mute our identities or voices to preserve “corporate norms”, but instead make the courageous choice to show up.

Value First

We are a community of givers. We aim to over deliver in value every time. Regardless of if you’re one of the ERG Champs, a partner to The ERG Movement, or someone who’s just browsing - we always want to give you something of value.

Operate with Integrity

We’ll always keep it real with you.

Operate with Integrity

We’ll always keep it real with you.

Operate with Integrity

We’ll always keep it real with you.

Operate with Integrity

We’ll always keep it real with you.

Operate with Integrity

We’ll always keep it real with you.

They say you don’t really know something until you can explain it in the simplest manner. Big words and buzzwords are SO not helpful. We challenge ourselves to provide max value with minimum words - simplicity meets clarity so we can all be on the same page faster.
Can we be honest? Historically, data hasn’t been ERG Program’s friend. We’re committed to using data - REAL data not just taking things for face value or believing a number because it’s in an article. Data doesn’t lie, so why not look to it for the truth in everything we do?
They say you don’t really know something until you can explain it in the simplest manner. Big words and buzzwords are SO not helpful. We challenge ourselves to provide max value with minimum words - simplicity meets clarity so we can all be on the same page faster.
We demonstrate the authenticity that ERGs seek the bring to their organization. After all, it takes someone to dance first. We will never ask someone to mute their identity when working with us as this will hopefully empower even one person to break out of their code switch routine
Doing things because “that’s how it’s always been” is not our thing, so if you’re looking to not change then we may not be for you. Elevation requires Separation from old habits. Progression requires Change and change can be uncomfortable, but that doesn’t stop us from taking action
What do you call an ERG Professional who can't build a community build? Honestly, we don’t know either. ERGs are - first and foremost - communities! If we can’t sustain a community in the same manner in which we tell ERG Leaders and PMs to, then we can’t actually call ourselves ERG experts. We don’t just talk the talk, we walk the walk.
We are not pro a particular race, culture, gender, country, etc. We’re pro-people. We believe everyone should be respected in the workplace and should feel comfortable bringing their full selves.

About the CEO & Founder

Maceo Owens, aka The ERG Homegirl, is a Gen Z ERG Enthusiast. After ERGs changed the trajectory of her life, she’s passionate about helping them to do the same for others - by making efficient ERGs as simple as possible.

Maceo has served as an ERG Leader and Program Manager to major tech companies. As a former support agent, she’s also passionate about “frontline” engagement in ERG Programs. Maceo has a deep interest in entrepreneurship and has spent years studying the craft of building a successful business. When she took her learnings and applied them to ERGs, she realized that she had something different - something ERG Programs needed.

Through The ERG Movement, founded in 2022, Maceo hopes to drive much needed change in the ERG space.

Maceo Owens

CEO of The ERG Movement

The ERG Movement

ERGs 2.0

The ERG Movement

ERGs 2.0

The ERG Movement

ERGs 2.0

The ERG Movement

ERGs 2.0

We're changing the way ERG Programs are launched and managed.

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Design that
Solves Problems, One Product at a Time.

Just great design, better leads, & higher conversions.
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Website Design

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Design Strategy

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UI/UX Design

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Brand Strategy

Our Top Resources

Data
Where to Start When It’s Time to Take Your ERG Data to the Next Level

Overwhelmed by ERG data? Discover how to start building a strong ERG data strategy by defining your program’s purpose, setting clear metrics, and understanding their impact.

Data
Engagement
The Member Engagement Scores (MES) of ERGs Explained

Discover how to effectively measure member engagement in your Employee Resource Group (ERG) with the Member Engagement Score (MES). This vital metric assesses the percentage of members actively participating in ERG programming annually, offering insights into the relevance and impact of your activities. Learn the importance of MES in fostering community engagement, how to calculate it, and how to use it to enhance your ERG strategies. Boost your community’s sense of belonging and see the effectiveness of your efforts with our step-by-step guide and free Data Collection System Template + Mini Course.

Data
Business Impact & ROI
Basics
Ranking Every ERG Metric from Best to Worst

Many articles and sources offer metrics for evaluating ERG programs, but often these recommendations lack practical experience and insight. Consequently, the most valuable metrics—those that truly illustrate an ERG program’s impact and success—are frequently overlooked. During ERG Leader Conversations and our recent ERG engagement tour, it became clear that many ERG leaders struggle with identifying which metrics to prioritize. This confusion can hinder the ability to measure success effectively. This article aims to clarify the essential metrics, providing a structured approach to better assess your ERG program’s performance. Here, we rank the key ERG metrics from best to worst, ensuring you focus on what truly matters for your program’s success.

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